“Groovy”: Groovy is one of the most iconic slang words of this generation. It’s a direct product of the hippies and the ...

There is something quietly fascinating about watching an entire food culture shift in the space of a single generation.

Older generations were drawn toward movements from early U.S. history, with 48% of the Silent Generation and 28% of Baby Boomers indicating American independence from British rule was one of the top ...

The advent of easy internet access ushered in a means of widespread communication that the world hadn’t seen before. While ...

Many in Generation Z can justify shelling out $550 for a Coach purse but not dropping $15 for a Sweetgreen salad. The former is an investment that can look cute in countless TikToks, the latter is a ...

Experts say Boomers’ post-war childhoods forged resilience—but Gen Z’s openness shows how strength is evolving.

Each generation’s spending proclivities reflect the economy in which it came of age. Baby boomers, raised in postwar prosperity, chased middle-class milestones like cars and homes. Gen X, burned by ...

Often underestimated, Gen Z invests earlier, hustles smarter and talks openly about money—outpacing boomers in value, ...

From handwritten cards to yellowed magazines, discover why the physical objects millennials call "junk" are actually ...

Millennials will mark an unprecedented demographic shift, becoming the first generation in history to grow old with digital technology and artificial intelligence (AI).  Raised on the age of the ...

While millennials perfect the art of avoiding eye contact in hallways and Gen Z documents their lives for strangers online, ...