Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

The 2026 Grammy Best New Artist category showcases nominees who represent the different lanes of modern music marketing. Here ...

Releasing a song involves more than just hitting "upload" and waiting for people to find it. Successful music releases require preparation, planning and effective marketing strategies to ensure that ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Social media is full of so-called music marketing experts trying to sell courses to new and ...

Lay Bankz’s “Tell Ur Girlfriend” sounds as if someone sliced up Ginuwine’s “Pony” and Omarion’s “Ice Box,” tossed them in a blender with a four-to-the-floor kick drum, and served up the results. “It ...

They explain how you can use new platforms, create new strategies, and build new audiences. The Guides feature cutting-edge ...

Every handful of years, the music industry becomes obsessed with a specific lane of music marketing. It becomes thought piece central, the core thesis at every industry conference — and good luck ...