Finding more money is the name of the game for college athletic departments right now, and LSU became the first school in the country to sell a lucrative asset. This is how.

BATON ROUGE — LSU athletics officially announced its partnership with Woodside Energy Monday morning as its jersey patch sponsor beginning for the 2026-27 season. The two entered into a multi-year ...

SEC programs are embracing uniform advertising as a new revenue stream. How colleges are navigating sponsorship patches and the business of gameday.

After the NCAA approved uniform sponsorship patches, it was only a matter of time before big programs started to cash in on the opportunity. LSU was the first do so.

A modified Tennessee Titans logo appeared to leak online on Feb. 14. Here's what the parties involved are saying about the incident.

"LSU Athletics, in a precedent-setting, multi-year deal, has announced a first-of-its-kind jersey patch partnership with ...

LSU Athletics, in a precedent-setting, multi-year deal, has announced a first-of-its-kind jersey patch partnership with ...

In the revenue-sharing era, NCAA Division I athletic departments are exploring all options to generate income. After the ...

Programs can soon begin cashing in on the recently approved uniform sponsorship patches, with LSU being the first to unveiled its partnership.

It is Carnival season in New Orleans. That means gazillions of green, gold and purple Mardi Gras beads. Once made of glass ...

BATON ROUGE – No other team in college football has had as much turnover and overhaul this offseason as LSU football has. For all the movement and changes, the Tigers may be one of the more difficult ...

Lane Kiffin and the LSU Tigers continue hitting the NCAA Transfer Portal with force this month with the program currently holding the No. 1 class in America to this point. After inking the program's ...