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Roku & iSpot bring outcome-based optimization to streaming

Roku Inc. says it is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku … The post Roku & ...
Radio & Television Business Report

Streaming Video Gets ‘Outcome-Based’ Optimization

Roku has signed an agreement that allows it to use iSpot’s "Outcomes at Scale" product for the explicit intention of ...

Roku and iSpot Bring Outcome-Based Optimization to Streaming

Roku, Inc. (NASDAQ: ROKU) is now the first major streaming publisher to use iSpot’s Outcomes at Scale product for the explicit intention of optimizing off outcomes. This expansion of Roku and iSpot’s ...
MediaPost

iSpot Signs Roku As First Major Partner For Its 'Outcomes' Tool

Early testing for advertiser SimpliSafe showed results that included a 23% increase in customer leads and a 31% increase in website visits. For some brands, while iSpot is ascending in the TV ...