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Cracker Barrel unveils new logo

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

The Columbus Dispatch · 7h

Farewell to the Barrel Man: Cracker Barrel unveils new logo — and offers a free side

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All the More” campaign.

USA TODAY · 9h

Cracker Barrel unveils new logo and decor

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

9h

Cracker Barrel changes logo. See new 'cold and sterile' design, why some hate it, Ohio locations

Cracker Barrel changed its logo for the first time in over 40 years, and some fans aren't happy with the new design. Take a ...

10hon MSN

Cracker Barrel stock plunges amid brand makeover backlash

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

16m

Steak 'n Shake is not happy about Cracker Barrel's new look

Cracker Barrel simplified its logo by removing an image of a man in overalls. Shake 'n Shake said this meant Cracker Barrel ...

47m

Cracker Barrel reveals new logo, works with country star Jordan Davis to boost relevance

Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore ...

6hon MSN

Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...

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