An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

TV host and podcaster Van Lathan wants Cracker Barrel to change its logo one more time to trigger MAGA into further meltdown.

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

At the heart of the changes was the removal of a man leaning against a barrel and the phrase "old country store" from the ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial ...

Cracker Barrel has been working on a wider rebrand for some time. Beyond a new logo, that’s included remodeling its ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...