Live sports rights have become a major entertainment industry battleground as the pivot to streaming accelerates.

MSNBC is reportedly set to change its name to "My Source News Opinion World," The Wall Street Journal reported on Monday as part of Comcast's spinoff from NBC Universal.

Major League Baseball is close to striking new rights deals with NBCUniversal, Netflix and ESPN that could bring in higher revenues and expand games on streaming platforms.

Partnership Extension Ensures Ongoing Airtime for 11 USGA Championships and More Broadcast Network Coverage for the U.S. Open Than Any Other Major

Cable news network MSNBC will change its name and drop the iconic peacock logo as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable news channel’s spinoff from the Comcast-owned media company NBCUniversal.

Comcast unveiled eight new members of the first board of directors of Versant Media Group, which will house the bulk of NBCUniversal’s cable networks and certain digital businesses, including Versant CEO Mark Lazarus.

Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, according to internal memos seen by Reuters today, as parent Comcast presses ahead with the planned separation of many NBCUniversal cable networks later this year.

Comcast’s $16.7 billion deal to purchase the remaining half of NBCUniversal from General Electric solidifies the cable and broadband giant’s role as a media titan and represents a triumph for ...