All this to say the Galaxy S25 ($800), Galaxy S25+ ($1,000), and Galaxy S25 Ultra ($1,300) are powerful, reliable, and well-equipped smartphones. They're excellent upgrades if you're coming from a three or four-year-old device. They're just not otherwise interesting or exciting.

Samsung calls this phone Ultra because everything is supposed to be ultra. But the regular S25 and S25 Plus have a lot of its best specs and features and cost much less.

Galaxy Unpacked brought us Samsung's latest series of phones and while we've had the chance to get our hands on the Samsung Galaxy S25, Galaxy S25 Plus and the Samsung Galaxy S25 Ultra, today the phones go on general sale from Samsung and other retailers.