A new wave of plushies from Build-a-Bear Workshop lets Sanrio fans celebrate Halloween in a cute yet spooky way with Hello ...

New Poppin' Cider drink bottles featuring six Sanrio characters with six different flavors are available for purchase at ...

The Hello Kitty and Friends Wooblin’ into Mischief Bundle includes 4 crochet kits for Halloween that are perfect for ...

The latest line of Hello Kitty plushies offers fans the perfect way to celebrate the results of the 40th annual Sanrio ...

New Halloween-themed Sanrio character merchandise will appear via a Happy Kuji lottery set to be held in Japanese stores in ...

According to Sanrio, these characters are all based in a fantasy world where its mascots exist. Hello Kitty and the gang are said to be lords of the land, and these are their knights.

A new Gashapon kiosk has opened at EPCOT, offering toys related to Sanrio, Dragon Ball Daima, Chainsaw Man, and more.

New kids toys have arrived to McDonald's Happy Meals featuring Teenage Mutant Ninja Turtles and Hello Kitty and Friends. Take ...

INTERVIEW: "My Melody & Kuromi" director Tomoki Misato on turning two kawaii superstars into the streamer's next great ...

While Sanrio has gone through ups and downs, Belson says, "Don't count out Hello Kitty." "She'll rejuvenate in some other way, some other format," he says — just as she has done for more than ...

The 92-year-old who founded the company that created Hello Kitty is leaving after 60 years and handing control to his grandson. Shintaro Tsuji will retire as Sanrio chief executive on July 1, the ...