The strategy seemed comprehensive: partner with 13 different websites, from Facebook and MySpace to Zwinky and NeoPets, ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Noise: Industry awards often celebrate past achievements without acknowledging whether recognized platforms address emerging challenges that will define future success. Direct Message: The platforms ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Tension: We pride ourselves on rational consumer choices while loyalty programs exploit our psychological aversion to waste.

Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...

DMNews (Direct Message News) helps readers cut through the noise with clear, meaningful insights on mindset, relationships, digital life, and more. Every article is built around The Direct Message, ...

Tension: Every email signup represents an exchange where customers offer attention in return for value, yet most ...

The 2015 data revealed something marketers spent the next ten years trying to complicate: people want to hear from brands ...

Tension: We expect friendships to end with clear reasons or dramatic fallouts, yet the relationships that shaped us often dissolve quietly, leaving us searching for an explanation that never comes.

Tension: We’ve built entire online identities around wit and humor, yet find ourselves unable to show up when the people closest to us need genuine emotional connection. Noise: Social media metrics ...