Changing how Omnicom operates and collaborates in post-IPG era requires shift in mindset and incentives. Unlimited access to ...

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis ...

Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll ...

Articles written by Reena Rose ...

The shift towards hijacking culture and the new focus on 'how' creative work is done to make brands part of the cultural ...

For the creative industry, this is no longer a conversation about technology adoption. It’s a conversation about craft.

Air India really wants you to know it's undergone a complete overhaul of its domestic flying experience in its latest ...

Publicis Groupe, Colenso BBDO, ACS and more to come in our weekly collection of people moves and account news.

Campaign’s Agency of the Year 2025 awards concluded last night (December 9) at the Pan Pacific Singapore, celebrating ...

MSL repeats as APAC's PR Network of the Year amid a strong showing by Publicis Groupe in the regional workplace and ...

Totalling $25 billion higher than Netflix’s bid, analysts say whichever company ultimately secures WBD will gain a decisive ...

Leo’s creative sweep, Starcom’s media strength, and MSL’s PR prowess was recognised at this year’s AOY Greater China Awards ...