From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what ...

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Companies using behavioural segmentation and AI recommendations outperformed competitors in sales and engagement and brands adopting personalisation strategies in their campaigns experienced 40% ...

Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

Havas has invested in Ostro, an AI-powered digital engagement platform for life sciences brands. This move gives the global advertising company access to the latter's technology for its global ...

Access limited free articles a month after free, fast registration.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.