This week’s Brand Brief is going to start with the obvious: Gap has been killing it lately with its retro-remixed marketing.

Whistleblower claims Meta deliberately exaggerated the success of its Shops ads to mitigate revenue losses caused by Apple’s privacy restrictions on iOS tracking.

SAG-AFTRA has just ratified its new “Commercials Contract,” mandating that AD-ID will be required for all advertising assets featuring union talent over the next three years.