Since 2019, ad tech has invested a huge amount of time and money in confronting what to do about the impending demise of ...

New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by ...

GeoEdge offers ad quality and security solutions for Web, In-App, and CTV. It covers the entire ad experience—ad security, ...

Meanwhile, the European Commission has imposed its first major penalties under the Digital Markets Act (DMA), fining Apple ...

Netflix is developing a new AI-powered search experience aimed at improving content discovery across its platform, according ...

In programmatic advertising (ads placed through automated digital auctions), GumGum generates 0.67 grams of CO2 per ...

From data enrichment to onboarding, the plumbing for data-driven buying is a critical piece of the ecosystem. Here, we focus ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...

Surrounding those ads with relevant content has been shown to boost their effectiveness, according to the report. Sixty-four ...

TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the ...

It sounds familiar because it is. AI is promising the very same future programmatic once did. This time, the hype is bigger ...

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new ...