RUNWAY Gucci Primavera establishes a new vocabulary of silhouettes, textures, and materials, expressing the product design ethos at the core of Gucci. Discover a selection from the collection now available online and in selected stores. | Gucci
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From fabric cutting and prototypes inside the Gucci Art Lab in Florence to fittings and lineup at the Gucci Hub. Unveiling Yuri Ancarani’s exclusive backstage video on Alessandro Michele’s Gucci Spring Summer 2020 women’s and men’s collection. Discover more https://on.gucci.com/_SS20Live. Music: ‘Star to Every Wandring Worth's Unknown’ Performed by Akira Rabelais Courtesy of Argeïphonte | Gucci
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Watch: Gucci reveals its new short film, Aria, for Fall/Winter 2021
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In the centenary year of the House, Gucci celebrated its Aria collection through a special fashion show held at the Shanghai Exhibition Centre in Shanghai, China, recreating the set and atmosphere of the Gucci Aria film, co-directed by Floria Sigismondi and Alessandro Michele, which debuted earlier this year in April. Music: Lil Pump "Gucci Gang” (B. Murray / G. Garcia / G. G. Nealy) and Vitalic, feat. David Shaw and The Beat ‘Waiting For The Stars’ (P. Arbez/D. Shaw/J. Garraud) | Gucci
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