Levi's® Men's 502™ Taper Jeans Meet our most versatile fit - our 502™ Taper jeans. Cut on the slimmer side (but still roomy enough for comfort) with a streamlined, tapered leg, they’re a more refined, modern alternative to straight jeans and a universal favorite across builds. They look great both cuffed and uncuffed, and go with pretty much any shoes, so whip out the sneakers, combat boots or slip-ons. Available in-store. | Levi's Nigeria

Levi Strauss brought the market know-how and Jacob Davis brought the copper rivet reinforcement. Together, they crafted an icon. RIVETED: THE HISTORY OF JEANS premieres Mon Feb 7 at 9/8c → pbs.org/wgbh/americanexperience/films/riveted-history-of-jeans | American Experience | PBS

On February 26, 1829, Levi Strauss was born in Bavaria. At the age of 18, he moved to the United States to run a dry goods store with his brothers in New York. During the California Gold Rush, Strauss traveled to San Francisco in 1854 to open a west coast branch to sell goods to gold miners. His business sold a variety of clothing items, including trousers made from canvas. Jacob W. Davis, one of Strauss’ customers and one of the inventors of riveted denim pants, went into business with Strauss