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Nike - Just Do It (1988) - Very first commercial

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Nike - Just Do It (1988) - Very first commercial

The very first commercial in which "Just Do It" was used. The phrase, first used in a Nike advert in 1988, was pitched to the firm by advertising executive Dan Wieden, who admitted that it was borrowed from something a Utah murderer uttered as he faced a firing squad. When 80-year-old Walt Stack jogged across the Golden Gate Bridge in Nike's ...

567.3K viewsAug 30, 2017

The Ad Network on Instagram: "For almost 40 years, “Just Do It” has pushed athletes to chase their dreams. Now, Nike is passing that torch to a new generation with its latest campaign — “Why Do It?”. This fresh take shifts the narrative: greatness isn’t just about the result, it’s about the choice to begin. By reframing the iconic line, Nike invites today’s athletes to own Just Do It and shape the next chapter of the story. #Creativeads #Nike #Creativeideas #creativity #ideas #reelsinstagram #th

The Ad Network on Instagram: "For almost 40 years, “Just Do It” has

STARTING LINE | JUST DO IT | NIKE

STARTING LINE | JUST DO IT | NIKE

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Nike - Just Do It (1988) - Very first commercial

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