“I was a little bit rebellious, I started to bunk school, I shaved half my hair off and that was the point where I think my grandparents said, ‘Ok enough, pack your bag, go back to Mom and Dad’”. We spent the day with Sandra Choi, the Creative Director of Jimmy Choo, and learned about her rebellious past and journey into shoe design | Freeda En

This week Jimmy Choo creative director Sandra Choi was joined by friends of the house in Ginza, Tokyo, to celebrate the launch of our exclusive new concept store. This immersive shopping experience was created in partnership Harry Nuriev, founder and creative of Crosby Studios #JimmyChoo | JIMMY CHOO

Friends of the brand came together in Paris for a dinner hosted by Sandra Choi and Poggy to celebrate the men’s collection at Caviar Kaspia, Paris | JIMMY CHOO