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ezoic.com
CPM, CPC, and CPA: What Are They And How Are They Different?
CPM, CPC, and CPA are all metrics that are associated with advertiser costs. They are defined as: CPM: cost per mille (thousand) visitors CPC: cost per click CPA: cost per acquisition But publishers might be wondering: what is the significance of these metrics and how are they different? Additionally, the full video explaining the difference ...
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