Why Nike spends more on athletes than factories
12:35
MSNThink School
Why Nike spends more on athletes than factories
Nike’s business strategy focuses on identity, not manufacturing. By outsourcing production, the company invested heavily in branding, athletes, and cultural moments. Nike aligned itself with figures who represented defiance, excellence, and controversy. Each backlash amplified attention rather than damaging sales. Scarcity and emotional ...
1 month ago
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