Phad is a 700 year old storytelling and scroll painting tradition from Bhilwara area of Rajasthan. Traditional balladeers in couples, called Bhopas and Bhopis, carry these scrolls with intricate paintings of local deities like Pabuji and Devnarayan as moving temples, narrating their story as they go. The colours in the painitng are all naturally made from flowers, stones and herbs, and carry specific meanings. Till recently, only a few Joshi families from Bhilwara used to practice the Phad paint

Phad painting, a 700-year-old folk tradition from Rajasthan, is more than just an art form — it celebrates nature, culture, and life. Originating in Shahpura near Bhilwara, this unique style is renowned for its vivid and durable colours. The key to its brilliance lies in the natural pigments derived from plants and minerals, which are mixed with glue and water. The vibrant palette of reds, yellows, greens, and blues isn’t just visually striking; these colours have symbolic meanings, representing